Direct Marketing With Business Cards

Most people are not aware that their business card is a marketing vehicle capable of moving vast quantities of targeted traffic to their web-sites and even to their brick-and-mortar stores.  Most figure their card to be nothing more than a convenient way of passing on contact information, but nothing could be further from the truth.

The truth is, almost everyone will accept a business card because of the tradition that has built up around them over the last 150 – 200 years.  The fact is, business cards come in under the radar of normal direct marketing because of this very fact of tradition.  So if everyone accepts them, why are they not used to help draw more prospects?

The simple answer is: They are too small to do much with.  But that is actually not true, there are many things that can be done with the lowly business card to make it a true marketing vehicle.  While it is true you are not going to put long form direct marketing copy on a 3.5 inch by 2 inch card, there are some very interesting tricks you can do to make your card have real magnetic drawing power. Here are a few tips:

- Don’t put your contact information on the “front” of the card, instead make the “front” a “call to action to go to your web-site.”

- Always use both sides of your card unless, of course, you are passing out magnetic cards.  In that case use “double-wide” magnets so you can put some laser directed copy along with your contact info.  Now that card will be on the refrigerator creating constant “top of mind” visibility!

- Learn Hypnotic Copywriting techniques and use power words these can create that “Sense of command” in your prospects that will get them to go to your site.

- Get multi-fold Business Cards and use all four sections to create more powerful copy.

There are dozens of even more powerful techniques I talk about in my practical guide for Business Cards.  Look for more of my articles on how to use your Business Card to create new streams of traffic for your business!

Why Niche Marketing Is A Great Way To Build Up Your Business

If you want to get customers and get them now, then you need to know the ins and outs of your target market. The only way to do this is by research. But sometimes research can be overlooked especially if you’re selling in a niche that you already know things about and if you have “affinity” in the marketplace.

But for the sake of this article, we’re going to assume that you know nothing about a niche, and that you’re looking for ways to start making money in your business. Well if you’re stuck on ideas, the first thing that you should do is go into a niche. And this is a lot easier than it sounds.

By going into a niche, you allow yourself to do business in a little-to-no competition free zone. This should make you excited, because everywhere you turn in the market that you’re in now, there’s competition all around you. These competitors are eating away at all your sales and profits, and could care less about you.

It’s time for you to reclaim what’s yours. If you can make more money in your business without spending thousands of dollars to do so, then you stand a good chance of making money very quickly now – and far into the future. Just be sure not to tell anyone the niche that you’re in.

It doesn’t matter what business you’re in. You can go into a niche. For example, if you’re a professional marketer, instead of offering your marketing talents to all sorts of business owners, consider solely operating in a niche such as dentists. Dentists don’t know about marketing – all they know how to do is fix teeth. So you can come into this niche and take over immediately.

Plus, the beauty of marketing to dentists is that they have money to spend. So you can easily price a marketing solution to them for around $500. This will pad your pockets nicely while the dentists entire income doubles within a short period of time. This is the power of niche marketing.

But before you go out there and start marketing to dentists, you will want to either run an ad, or rent a mailing list. Both have their pros and cons, but the majority of them will buy from you anyway. If you were going to use the advertising option, lead with a strong headline focused on dentists.

For example you could say, “Attention Dentists! Could Your Practice Use A Constant Stream Of New Patients?”… or something like that. Dentists that are interested will respond, and to get more new dentist leads, run the same ad again.

I know I spent a chunk of time talking about dentists, but I hope you can see the lessons in this article and how they relate to marketing in your business. Follow these tips, and you TOO can have success. They have been proven to work for other businesses, and I’m confident that it can work for your too.

Good luck with using these tips to have the most success as possible in your niche.

Why food presentation is so important

It can make or break a customer’s opinion on their meal. A chef’s job is to ensure that customers are happy with what they eat, and that starts with making sure that food looks appetizing. The way in which chefs present their food can determine whether or not customers will return to the restaurant again in the future.

Chefs, whether they are professionals wearing their fancy chef coats and waist aprons for women and men, or trainees in cook shirts and bib aprons, can express their creativity in the way they both prepare and present food, and while the taste is important for a customer, so is the way that the plate looks. Aesthetics are important for many customers, so it’s crucial that chefs put as much effort into food presentation as they do.

A restaurant is only as good as their last meal and to keep customers coming back time after time, the chef needs to show off great food. Food presentation plays a big role in keeping loyal customers returning because it gives them something nice to look at while eating. While taste takes priority over aesthetics when serving food, if the appearance doesn’t match up with what tastes delicious then people may not be satisfied with their meal regardless of how well-prepared it was. Customers want value for money spent on an expensive meal out, but equally don’t like wasting tasty ingredients by sending them back due to poor preparation or presentation. Presentation has a way to making the dish appealing to the eye, which makes it more appealing to eat.

People are less likely to return if they have a bad experience due to food presentation, so this means that restaurants need to make sure their chefs can prepare aesthetically pleasing dishes for customers in order to keep them coming back again and again. In addition, a beautiful looking dish means the customer will share photos of it on their social media, promoting the restaurant among their friends and family, creating free publicity for the establishment.