How Mobile Media Marketing Can Help Your Small Business to Grow

The tendency for your customers and clients to continually be on the go and always moving about, is one of the reasons mobile media and mobile marketing is one of the best ways to reach your audience of customers and potential clients. The increased reliance on and usage of portable devices such as smart phones, net books, laptops and an assortment of other computing devices which are handheld and portable now affords you the opportunity to reach customers around the clock, without having to wait for someone to be tied down to their PC at their office desk. The ability to send mobile media messages to a variety of devices, using an assortment of platforms and vehicles, allows you to target your marketing and remain in constant communication with customers. This is an ideal and cost effective method of marketing for small businesses who may otherwise lack extensive marketing and publicity funds for other forms of advertising and promotion.

Marketing through mobile means can involve an assortment of delivery mechanisms, and for savvy small businesses, using multiple methods is the best route to travel to help ensure your marketing messages reach all recipients and you stay at the forefront of customers minds. This is imperative when you are promoting a sale, special offer or a limited time service or arrangement as when time is of the essence, mobile marketing can instantly reach your current and targeted customer vase quickly and thus generate business in a more rapid manner compared to more traditional, print or mail forms of marketing.

Some of the best methods for using mobile marketing is through email, text messaging, instant messaging and even social media page updates. You can include hyperlinks in all forms of communication to customers to direct those receiving the messages to your primary website which will then house more detailed information on what you are currently promoting. The quick hit of mobile media is best used to grab attention, and then direct customers to seek out additional and supplemental information. This can be done by directing to websites, social media sites or even having customers call you directly. You can tweak the messages sent out to suit your own business and manner of operations.

Fast delivery and the ability to reach customers through multiple devices further helps ensure your marketing efforts do not go unnoticed as the mobile aspect of this particular form of marketing allows you to tap in to the way in which those in business work these days; always on the go and constantly monitoring messages. You can amend your marketing plans and messaging schedule based on how your customers respond to your new manner of promoting your business. Done properly and with the right frequency, media marketing can help elevate your small business to a new level and thus help you grow your business through more business from repeat customers, and adding new clients as you go as well. All combined, the efficient and effective method of mobile marketing allows you to get a better control over your marketing efforts, messages and budget.

2 Easy Ways To Give Your Postcard Marketing Campaign A Boost

Direct mail is dead, right?

It’s too expensive.

Nobody reads it.

And besides, email marketing is faster and cheaper. and for these reasons you should eliminate your direct mail marketing campaigns in favor of online marketing, right?

Wrong!

Direct mail is better than ever for the simple fact that so many small business owners are focused on Social Media… email marketing… and all the other online marketing shiny objects that your prospects metal mailbox is empty.

So would you rather compete in an empty metal mailbox?

Or be another email in a pile of hundreds?

The answer is obvious.

And in today’s article I’m going to talk about postcard marketing. In particular the two things you can do to give your next postcard campaign a shot in the arm.

Ready? OK, let’s get rolling.

2 Easy Ways To Give Your Postcard Marketing Campaign (PMC) A Boost:

1. The most important part of a successful PMC campaign.

Recently, I had a conversation with an “expert” on postcard marketing. And when I asked her what the most important thing was on a postcard marketing campaign she told me hands down it was how your prospect feels when they read your postcard.

Really?

I politely ended our conversation knowing I was not talking to an expert on postcard marketing. That’s because the most important element on a postcard marketing campaign (as well as any other marketing promotion you run) is your OFFER.

Plain and simple. What offer are you making on your postcard? Is it clear? Can someone recognize within a few seconds what they get for reading your postcard? If so, and assuming your offer is strong enough, then you may have yourself a smash hit.

If your offer is weak, or if it can’t be read, then you might as well flush your money down the drain because your postcard campaign will never work.

2. The second most important part to a successful PMC.

Alright, so you included a killer offer on your postcard. Now what? Is that all you need? Nope. Truth is the second most important element is your deadline. Do you have a deadline? If so, how long is it? And where is it on your postcard? Can you prospect see it alongside your offer?

If you have a killer offer next to a tight deadline, then you’ve got the best chance of having your next postcard marketing campaign succeed.

If you could use a steady flow of new customers, then head on over to:

Direct Mail Response Rates – Pop Up Mailers Prove to Be Cost Effective For B2B Direct Marketing

After sending out samples of their automatic pop-up mailers to ad agencies and making a courtesy follow-up call, one UK manufacturer of B2B direct marketing pieces discovered a common misconception. Smaller agencies were commenting “I love your products but they are too expensive for our client base.” Fair comment – automatic pop-up products are more expensive than A4 leaflets – but just how cost effective are they?

The company’s promotional pop-up products are commissioned by agencies on behalf of clients with the intention of using them as a direct mail piece. The idea of a mailing piece is to create interest and generate response and in most instances it is the rate of response which is quantifiable and which is the initial gauge of the success of the promotion.

There are no definitive figures detailing exact response rates to direct mail but there are examples to be found via web searches for “direct mail response rates” and I will use those sources as a guide. A plain A4 leaflet, folded down to 1/3 A4 and sent out in a plain white envelope to a blanket coverage might generate between 0.2% response. A mailer with slightly better content and better targeting might generate a rate of 0.5% to 1% response. In general, a response rate of 2% to 3% seems to be acknowledged as pretty good. These figures come from Marketingprofs.com, an information site with a membership of over 300,000 marketing professionals and from Gaebler Ventures whose site features an information resource centre.

Automatic pop-up mailers come under the US description of “dimensional marketing” and in the States dimensional marketing is known to perform much better than unimaginative blanket direct mail. Kristian Industries website states that response rates of 8% – 14% are common for dimensionals whilst extremely successful campaigns have reported over 20% response rates. US direct marketing company, Immedia, publishes a white paper which quotes DMA figures for dimensional marketing response rates to be as high as 8.3% whilst it goes on to cite several other cases where rates of 7% to 30% have been reported.

Testimonials on the company’s own websites quote figures of 9.6% success – not just response, but actual new accounts being opened!

Let’s look at a pound-for-pound example

The cost of a mail shot should be measured against its success and not against the initial cost. Let’s take a simple mailshot of 5000 leaflets sent out to 5000 businesses via Mailsort 3. Excluding the cost of design work this might cost £1700 at today’s prices for the print, folding, envelopes, postage etc. If the response rate is just 0.5% to 1% as has been suggested is likely then that means that the 25 – 50 enquiries will have cost £34 to £68 each.

If a pop up cube shaped pen holder was sent via Mailsort 2 to a well targeted audience of just 1000 businesses the cost of that promotion, excluding design costs, would work out at approximately £1850 – that £150 more than the cost as 5000 leaflets! However, if we take the lowest of the figures reported for dimensional mail – 7% – then the 70 generated enquiries will have cost just over £26 each. And there are at least 40% more of them than the 5000 leaflets managed to generate.

If we took the example of sending out equal numbers, that is, just 1000 of each type of mailer then the cost of mailing the leaflet would be around £700. That works out at a whacking £70 per enquiry!

At the end of the exercise, where is the leaflet? More than likely it is in the customer’s bin along with several other examples received in the morning’s mail. And the pop-up cube? Well, the cube was passed all around the office and now it is on your customer’s desk where it is likely to stay for the next 12 months or so. Now that’s cost effective!