The Benefits Of Hiring An Outside Marketing Consultant

Many DIY businesses are finding their marketing initiatives fraught with challenges. They are nearly identical challenges to the ones Marketing Consultants meet, negotiate, and overcome. To succeed, marketers must have a feel for how much to try accomplish in each project. Everyone one can push out a marketing message today, however, some know how to accomplish it more successfully, gaining a tremendous excitement about the products and getting its advertisements right before the eyes of targeted audiences.Challenges to overcome may include: a lack of directional consensus; month-long delays hindering the needed steps to move the development process; lack of budget to support proper execution; lack of follow up know-how once a program launches; to top it off, and less controllable: the fluctuations in market direction, company leadership, and changes in workflow processes, may individually or cumulatively simple bring the marketing plan to a halt.Joining the marketing initiative’s pieces all the way to the lead or the conversion of sales is rewarding, however, not necessarily easy. A good marketer never stops asking: How do we take better to best?Marketing consultants offer businesses the benefits of:· Hands-on experience already in place.· A thoroughly knowledgeable expert working dedicated to each unique businesses interests, empowered by inside industry relationships that get things done.· Improve depth of field. After the correct foundational groundwork is laid, with proper attention paid to objectives and process, chances are optimized for better results..· Streamline processes that mean businesses see rewards quicker.· Recognize the strengths and weakness of each channel, understanding how the demographics and psychographics of its users help to prioritize where marketing dollars are allocated.Businesses appreciate the smart thinking of marketers that are completely practiced in the best marketing opportunities and up-to-date channels for targeted marketing messages. It is really gratifying for a business to free up internal staff and execute a program that directly and quickly benefits everyone at the company.To gain a visual, let’s take a moment to draw an analogy from flight. The laws of atmospheric resistance, upon which all flying depends, were considered for many years with the greatest uncertainty. Having been defined to such an extent that the different phases of flight can be treated mathematically, it is little challenge to a seasoned pilot.Likewise, DIY’ers are finding the skills of a good marketing consultant are invaluable and help them avoid marketing pitfalls that could keep them bumping on ground a long time before taking flieght and producing results.

Direct Marketing With Business Cards

Most people are not aware that their business card is a marketing vehicle capable of moving vast quantities of targeted traffic to their web-sites and even to their brick-and-mortar stores.  Most figure their card to be nothing more than a convenient way of passing on contact information, but nothing could be further from the truth.

The truth is, almost everyone will accept a business card because of the tradition that has built up around them over the last 150 – 200 years.  The fact is, business cards come in under the radar of normal direct marketing because of this very fact of tradition.  So if everyone accepts them, why are they not used to help draw more prospects?

The simple answer is: They are too small to do much with.  But that is actually not true, there are many things that can be done with the lowly business card to make it a true marketing vehicle.  While it is true you are not going to put long form direct marketing copy on a 3.5 inch by 2 inch card, there are some very interesting tricks you can do to make your card have real magnetic drawing power. Here are a few tips:

- Don’t put your contact information on the “front” of the card, instead make the “front” a “call to action to go to your web-site.”

- Always use both sides of your card unless, of course, you are passing out magnetic cards.  In that case use “double-wide” magnets so you can put some laser directed copy along with your contact info.  Now that card will be on the refrigerator creating constant “top of mind” visibility!

- Learn Hypnotic Copywriting techniques and use power words these can create that “Sense of command” in your prospects that will get them to go to your site.

- Get multi-fold Business Cards and use all four sections to create more powerful copy.

There are dozens of even more powerful techniques I talk about in my practical guide for Business Cards.  Look for more of my articles on how to use your Business Card to create new streams of traffic for your business!

Online Home Business, Internet Marketing and Network Marketing Success, Just Do It!

You’ve got to be in it…

To win it. I’m wondering if you’ve ever heard that saying before? It’s a saying in an ad campaign by the New York State Lottery. I don’t remember the exact words, but it was something like this; a dollar and a dream N.Y. State Lottery but, you have to be in it to win it!

I love that saying. I just feel that it’s directed to the people with the wrong people. Plus the first part of it (a dollar and a dream.) is so amazingly accurate. Because it’s directed towards the dreamers, that will spend their last dollar on a dream or winning millions of dollars. Nevertheless, this article is defiantly not about playing the lottery. But it is about winning and I would say that it’s about winning whatever it is, that you want.

It’s about winning in your online home based business, it’s about winning in network marketing and it’s about winning in life. It’s about you achieving whatever it is that you desire, just by doing. Taking consistent, positive action daily, towards achieving your desired outcome.

And with that, let me share my life experience with “being in it.” As a young karate student, I didn’t hold back and attended every class my teacher had to offer. Friday nights were fight night, and once a month he would have other karate schools come with their students and we would spare (fight) with the students from the many different schools.

My teacher would tell me; Joe, these guys are all higher ranking students and teachers, are you sure that you want to do this? Being the nut that I was, of course I would answer; yes Sensei. (teacher) Then I would gear up and spare against, green, brown and even black belt instructors and these guys and even the women would literally kick my butt. This went on for the first couple of years. The only thing that saved my neck was the fact that I did have some experience fighting and defending myself from being raised in the ghettos of the Bronx. But that just helped a little, these people were trained and well seasoned martial artist.

However, every lump I received was a gift. By the time I became a brown belt, which is one level before black belt, I was pretty much, untouchable by everybody in my division and many others higher up. Why? Because I did it, I was in it and I was in to win. Not only was I a great fighter, I also became the head instructor of the karate school and found one of the most rewarding roles of my life, I had become and still am Sensei Joe.

Now, back to business.

I’m a martial artist, and a former New York City construction worker. That never finished high school. So, what am I doing here writing articles? Doing It! That’s it. I’m in it, to win. I also am well versed in keyword research, search engine optimization, list building, email marketing social marketing and affiliate marketing just to mention a few of many new skills as an online entrepreneur that I have developed from just, doing it.

You don’t hear me saying; doing perfect. You hear me say; doing it and that’s it. Just do it. Look, I know that I’m not the best writer in the world, but I write. I write for you, but I most importantly I write for me. So I can become a better writer. And I am getting better and better with every article that I write. It’s just the way it is, its law. Can we do more? Yes we can, and yes I do. We can do much more. Many of which are described in my blog. However this is one of the foundations of my success. It can also become a very important part of your success. Now, nobody else can “just do It” for you but you. You have to do it.

I’m just going to finish off with one question for you. What did you do today, to bring you one step closer to achieving your goals?

Because the more you do, the closer you’ll come to achieve your goals. So if you do just a little bit every day, you will definitely achieve most of, if not all of your goals someday.

A little extra.

As I mentioned earlier; I’m not the greatest writer. So here is a quote from someone that is; The law of nature is, Do the thing, and you shall have the power; but they who do not the thing have not the power.

Ralph Waldo Emerson.

JosephDiego Diamante, a former New York City construction worker

Now a Current Internet Home Business Entrepreneur.

Specializing in Free Lead generation, through, SEO (Search Engine Optimization), Blogging, Social marketing, list building and many more internet marketing strategies