Direct Marketing With Business Cards

Most people are not aware that their business card is a marketing vehicle capable of moving vast quantities of targeted traffic to their web-sites and even to their brick-and-mortar stores.  Most figure their card to be nothing more than a convenient way of passing on contact information, but nothing could be further from the truth.

The truth is, almost everyone will accept a business card because of the tradition that has built up around them over the last 150 – 200 years.  The fact is, business cards come in under the radar of normal direct marketing because of this very fact of tradition.  So if everyone accepts them, why are they not used to help draw more prospects?

The simple answer is: They are too small to do much with.  But that is actually not true, there are many things that can be done with the lowly business card to make it a true marketing vehicle.  While it is true you are not going to put long form direct marketing copy on a 3.5 inch by 2 inch card, there are some very interesting tricks you can do to make your card have real magnetic drawing power. Here are a few tips:

- Don’t put your contact information on the “front” of the card, instead make the “front” a “call to action to go to your web-site.”

- Always use both sides of your card unless, of course, you are passing out magnetic cards.  In that case use “double-wide” magnets so you can put some laser directed copy along with your contact info.  Now that card will be on the refrigerator creating constant “top of mind” visibility!

- Learn Hypnotic Copywriting techniques and use power words these can create that “Sense of command” in your prospects that will get them to go to your site.

- Get multi-fold Business Cards and use all four sections to create more powerful copy.

There are dozens of even more powerful techniques I talk about in my practical guide for Business Cards.  Look for more of my articles on how to use your Business Card to create new streams of traffic for your business!

Seacret Direct Product Review – Dead Sea Secrets?

When you begin to think about any multilevel marketing organization, it is important to take into account several different things, with products as a possible essential consideration. The first question you should think about is: do they work? This might appear to be an easy one, however making certain your product or service is in fact doing what it is proposed to do is a good starting point. The second consideration is: do they fit for me personally? If you don’t believe in what you’re doing, your prospective customers will be able to identify this when you are talking to them about your opportunity. Of final consideration are the tools and presentation supplies that your business has available for you to get the relevant information in front of your potential customers. You don’t just want to bombard them with information, so having these tools will be helpful, not just to enable them to better fully grasp what you are offering, but additionally so that you project to them an image of ease as it relates to building the business.

Seacret Direct Product Overview

Seacret Direct offers a wide range of products that are mostly related to skin and personal care with the overall theme being their ingredients taken from the Dead Sea. I can’t really speak to the efficacy of using the Dead Sea ingredients, but it does at least sound like an interesting idea. I will come back to this later in the article, but even with considering the uncertainty about the Dead Sea claim, this company started off as a general retail company that has done over $500 million in sales, indicating that the product is popular and people are interested in buying. This is a good foundation for a network marketing product and with that foundation in mind, let’s look a little but more in-depth.

What About the Dead Sea?

The Dead Sea is an inland salt water lake (at least it looks that way on the map) that is located on the border of Israel and Jordan in the Middle East that contains roughly 45,000 million tons of salt that are rich in minerals a process that occurs from a mix of evaporation and solar radiation, yielding 26 essential minerals that are reported to not exist anywhere else in the world. With this in mind, these minerals are thought to provide unique qualities that can nourish the skin by correcting the function of the skin layers. As minerals make up only a small amount of your body weight, they don’t get too much attention for their health benefits, but they are critical for essential body processes; however this fact doesn’t mean they have to be “Dead Sea” minerals in order to accomplish this. Having said that, there may be some additional benefit due to the wide variety of minerals and natural composition in the Seacret Direct products.

The main products offered in this company are facial and skin care products, with a wide range from night-time cream, to body, foot and face lotion, along with many others. There is also a Re-Cover Masque product that is reported to give a little extra boost for your facial skin care. As you might guess, you have to consider how interested people would be to switch their skin care products, as people tend to get very attached to personal care products. The other thing to consider, with a product like this in a network marketing company, is the fact that most of these products seem to be more geared towards women, which may alter your recruiting strategies. It doesn’t mean you can’t build a business (as evidenced by the success of Mary Kay), but it is something to consider and this company seems to have recognized that by coming out with a line of skin care products specifically for men. Although you still need to consider that despite the existence of products for men, it is unlikely that men would be as interested as women. Just a couple of things to keep in mind, but outside of these criticisms, the product does seem to be quite popular which is always a good foundation for network marketing success.

Again, carry out your own personal due diligence after which return to those three quick questions near the top of this article, all the while keeping in mind your network as well as your business partners (ie, your up-line) are most likely going to be the most significant facets of your network marketing business to consider, so try not to get too caught up in the products. This doesn’t mean that specific aspects of the company aren’t important and doing a thorough Seacret Direct Review can assist this process.

2 Easy Ways To Give Your Postcard Marketing Campaign A Boost

Direct mail is dead, right?

It’s too expensive.

Nobody reads it.

And besides, email marketing is faster and cheaper. and for these reasons you should eliminate your direct mail marketing campaigns in favor of online marketing, right?

Wrong!

Direct mail is better than ever for the simple fact that so many small business owners are focused on Social Media… email marketing… and all the other online marketing shiny objects that your prospects metal mailbox is empty.

So would you rather compete in an empty metal mailbox?

Or be another email in a pile of hundreds?

The answer is obvious.

And in today’s article I’m going to talk about postcard marketing. In particular the two things you can do to give your next postcard campaign a shot in the arm.

Ready? OK, let’s get rolling.

2 Easy Ways To Give Your Postcard Marketing Campaign (PMC) A Boost:

1. The most important part of a successful PMC campaign.

Recently, I had a conversation with an “expert” on postcard marketing. And when I asked her what the most important thing was on a postcard marketing campaign she told me hands down it was how your prospect feels when they read your postcard.

Really?

I politely ended our conversation knowing I was not talking to an expert on postcard marketing. That’s because the most important element on a postcard marketing campaign (as well as any other marketing promotion you run) is your OFFER.

Plain and simple. What offer are you making on your postcard? Is it clear? Can someone recognize within a few seconds what they get for reading your postcard? If so, and assuming your offer is strong enough, then you may have yourself a smash hit.

If your offer is weak, or if it can’t be read, then you might as well flush your money down the drain because your postcard campaign will never work.

2. The second most important part to a successful PMC.

Alright, so you included a killer offer on your postcard. Now what? Is that all you need? Nope. Truth is the second most important element is your deadline. Do you have a deadline? If so, how long is it? And where is it on your postcard? Can you prospect see it alongside your offer?

If you have a killer offer next to a tight deadline, then you’ve got the best chance of having your next postcard marketing campaign succeed.

If you could use a steady flow of new customers, then head on over to: