2 Easy Ways To Give Your Postcard Marketing Campaign A Boost

Direct mail is dead, right?

It’s too expensive.

Nobody reads it.

And besides, email marketing is faster and cheaper. and for these reasons you should eliminate your direct mail marketing campaigns in favor of online marketing, right?

Wrong!

Direct mail is better than ever for the simple fact that so many small business owners are focused on Social Media… email marketing… and all the other online marketing shiny objects that your prospects metal mailbox is empty.

So would you rather compete in an empty metal mailbox?

Or be another email in a pile of hundreds?

The answer is obvious.

And in today’s article I’m going to talk about postcard marketing. In particular the two things you can do to give your next postcard campaign a shot in the arm.

Ready? OK, let’s get rolling.

2 Easy Ways To Give Your Postcard Marketing Campaign (PMC) A Boost:

1. The most important part of a successful PMC campaign.

Recently, I had a conversation with an “expert” on postcard marketing. And when I asked her what the most important thing was on a postcard marketing campaign she told me hands down it was how your prospect feels when they read your postcard.

Really?

I politely ended our conversation knowing I was not talking to an expert on postcard marketing. That’s because the most important element on a postcard marketing campaign (as well as any other marketing promotion you run) is your OFFER.

Plain and simple. What offer are you making on your postcard? Is it clear? Can someone recognize within a few seconds what they get for reading your postcard? If so, and assuming your offer is strong enough, then you may have yourself a smash hit.

If your offer is weak, or if it can’t be read, then you might as well flush your money down the drain because your postcard campaign will never work.

2. The second most important part to a successful PMC.

Alright, so you included a killer offer on your postcard. Now what? Is that all you need? Nope. Truth is the second most important element is your deadline. Do you have a deadline? If so, how long is it? And where is it on your postcard? Can you prospect see it alongside your offer?

If you have a killer offer next to a tight deadline, then you’ve got the best chance of having your next postcard marketing campaign succeed.

If you could use a steady flow of new customers, then head on over to:

Real Estate Marketing – Using Direct Mail

Everyone does their marketing on the Internet these days, don’t they? Doesn’t everyone communicate by e-mail?

Many do, because it does away with the cost of postage. But that doesn’t mean that sticking exclusively to e-mail is the best way to promote your business. People are busy these days and a non-urgent email is apt to get “lost in the stream” as more mail piles on after it.

Direct mail does have its place, and if you can make your mailing something that catches the eye, the folks on your list will at least look at it and give it a chance to catch their interest. And, if you consistently send “something good” those people will look forward to seeing what you have to say each time you mail.

If you can afford it, I think you should at least mail a postcard each month. Make it funny or pretty or use a short poem. Make it something people don’t want to throw away! I’ve gotten calls from postcards sent a year earlier – because the person thought the card was pretty and stuck it on the refrigerator.

Better yet, write and send a personal newsletter each month. The people in your sphere of influence or in your farm area are interested in what’s going on with the local real estate market – so tell them! Then round out the newsletter with buyer or seller tips, advice on decorating or landscaping or home maintenance, interesting quotes, tidbits about you and your life outside of real estate, or even some poetry.

Just make sure that whatever you send is interesting and/or useful.

Many agents shy away from ever saying anything personal, and I believe that’s a mistake. People want a reason to connect with you and to feel that you are somehow “like” them – give them that opportunity by sharing some of your life.

You don’t have to say much. It could be as simple as “I’ve been enjoying this glorious fall weather by taking the dogs for a run when I get home each day.” That tells a whole lot about you without getting too personal: You like the outdoors, you like exercise, and you’re a “dog person.”

How about mentioning an outing with kids or grand-kids, or bragging because you won a trophy at the horse show? Maybe you could talk a little about volunteer work you’re doing and invite your readers to join in.

If your budget won’t allow you to mail monthly, mail one or the other quarterly. Or mail the newsletter quarterly and the postcards on the “off” months.

The idea is to stay firmly in your potential customer’s minds. Time flies so fast that when they hear from you 30 days later they’ll feel like you just wrote a couple of days ago.

You want to create “Top of mind awareness,” so that any time someone mention real estate, those people automatically think of you.

Why food presentation is so important

It can make or break a customer’s opinion on their meal. A chef’s job is to ensure that customers are happy with what they eat, and that starts with making sure that food looks appetizing. The way in which chefs present their food can determine whether or not customers will return to the restaurant again in the future.

Chefs, whether they are professionals wearing their fancy chef coats and waist aprons for women and men, or trainees in cook shirts and bib aprons, can express their creativity in the way they both prepare and present food, and while the taste is important for a customer, so is the way that the plate looks. Aesthetics are important for many customers, so it’s crucial that chefs put as much effort into food presentation as they do.

A restaurant is only as good as their last meal and to keep customers coming back time after time, the chef needs to show off great food. Food presentation plays a big role in keeping loyal customers returning because it gives them something nice to look at while eating. While taste takes priority over aesthetics when serving food, if the appearance doesn’t match up with what tastes delicious then people may not be satisfied with their meal regardless of how well-prepared it was. Customers want value for money spent on an expensive meal out, but equally don’t like wasting tasty ingredients by sending them back due to poor preparation or presentation. Presentation has a way to making the dish appealing to the eye, which makes it more appealing to eat.

People are less likely to return if they have a bad experience due to food presentation, so this means that restaurants need to make sure their chefs can prepare aesthetically pleasing dishes for customers in order to keep them coming back again and again. In addition, a beautiful looking dish means the customer will share photos of it on their social media, promoting the restaurant among their friends and family, creating free publicity for the establishment.