Online Home Business, Internet Marketing and Network Marketing Success, Just Do It!

You’ve got to be in it…

To win it. I’m wondering if you’ve ever heard that saying before? It’s a saying in an ad campaign by the New York State Lottery. I don’t remember the exact words, but it was something like this; a dollar and a dream N.Y. State Lottery but, you have to be in it to win it!

I love that saying. I just feel that it’s directed to the people with the wrong people. Plus the first part of it (a dollar and a dream.) is so amazingly accurate. Because it’s directed towards the dreamers, that will spend their last dollar on a dream or winning millions of dollars. Nevertheless, this article is defiantly not about playing the lottery. But it is about winning and I would say that it’s about winning whatever it is, that you want.

It’s about winning in your online home based business, it’s about winning in network marketing and it’s about winning in life. It’s about you achieving whatever it is that you desire, just by doing. Taking consistent, positive action daily, towards achieving your desired outcome.

And with that, let me share my life experience with “being in it.” As a young karate student, I didn’t hold back and attended every class my teacher had to offer. Friday nights were fight night, and once a month he would have other karate schools come with their students and we would spare (fight) with the students from the many different schools.

My teacher would tell me; Joe, these guys are all higher ranking students and teachers, are you sure that you want to do this? Being the nut that I was, of course I would answer; yes Sensei. (teacher) Then I would gear up and spare against, green, brown and even black belt instructors and these guys and even the women would literally kick my butt. This went on for the first couple of years. The only thing that saved my neck was the fact that I did have some experience fighting and defending myself from being raised in the ghettos of the Bronx. But that just helped a little, these people were trained and well seasoned martial artist.

However, every lump I received was a gift. By the time I became a brown belt, which is one level before black belt, I was pretty much, untouchable by everybody in my division and many others higher up. Why? Because I did it, I was in it and I was in to win. Not only was I a great fighter, I also became the head instructor of the karate school and found one of the most rewarding roles of my life, I had become and still am Sensei Joe.

Now, back to business.

I’m a martial artist, and a former New York City construction worker. That never finished high school. So, what am I doing here writing articles? Doing It! That’s it. I’m in it, to win. I also am well versed in keyword research, search engine optimization, list building, email marketing social marketing and affiliate marketing just to mention a few of many new skills as an online entrepreneur that I have developed from just, doing it.

You don’t hear me saying; doing perfect. You hear me say; doing it and that’s it. Just do it. Look, I know that I’m not the best writer in the world, but I write. I write for you, but I most importantly I write for me. So I can become a better writer. And I am getting better and better with every article that I write. It’s just the way it is, its law. Can we do more? Yes we can, and yes I do. We can do much more. Many of which are described in my blog. However this is one of the foundations of my success. It can also become a very important part of your success. Now, nobody else can “just do It” for you but you. You have to do it.

I’m just going to finish off with one question for you. What did you do today, to bring you one step closer to achieving your goals?

Because the more you do, the closer you’ll come to achieve your goals. So if you do just a little bit every day, you will definitely achieve most of, if not all of your goals someday.

A little extra.

As I mentioned earlier; I’m not the greatest writer. So here is a quote from someone that is; The law of nature is, Do the thing, and you shall have the power; but they who do not the thing have not the power.

Ralph Waldo Emerson.

JosephDiego Diamante, a former New York City construction worker

Now a Current Internet Home Business Entrepreneur.

Specializing in Free Lead generation, through, SEO (Search Engine Optimization), Blogging, Social marketing, list building and many more internet marketing strategies

The Measures of Success: Do Your Marketing Materials Meet One of These Criteria?

It’s important to develop a purpose for your marketing materials before you begin creating them. Not only will the planning facilitate effectiveness, but it will also help you measure results in the end.

It might sound remedial, but the outcome of your collateral should be the most important factor, not the collateral itself. Make sure the goal is at the forefront of every phase of production, and don’t try to do too much with a single project. Ask yourself, “Which of these five objectives am I looking to achieve?”

Building Brand Awareness

Successful businesses have stories. When consumers like the stories, the businesses are successful. This is the central dialogue of every effective brand awareness campaign, regardless of style, method, format, or level of complexity.

Look at the growth of the organic food movement. If you walk the aisles of Whole Foods, you will see tales about local farmers, happy cows, and hand-picked produce. People aren’t just buying dinner; they’re buying stories. And it’s the copywriters who cultivate this connection between producer and consumer.

World famous food writer, Michael Pollan, refers to this evocative marketing prose as a literary experience. It makes food choices special, transforming an egg or a piece of chicken or a bag of arugula from nourishment to an intellectual experience with complex aesthetic, emotional, and even political dimensions.

When you develop a producer/consumer relationship with this kind of depth, you help grow bonds with your customers. Just by committing to your story, you’ll begin to sow the seeds of brand awareness that will bear fruit for many years to come.

Supporting Sales

The ultimate goal of any business is to increase sales and revenues. Marketing collateral such as direct mail, catalogs, and point-of-sale brochures can all play a vital role.

The most important aspect of supporting sales with marketing collateral is to begin by considering the sales process as a whole. Don’t try to create a piece that covers the entire process. Instead, figure out which step you want to support, and plan accordingly.

For example, if you’re looking to cultivate new leads, try a direct mail postcard with short, snappy phrases and statements that grab the reader’s attention. Introduce them to the product, and lead them to the next step of the sales process. Instead of trying to sell them a widget directly from an initial postcard, direct them to your website for more information, instruct them to call a 1-800 number for the latest offer, or even ask them to bring the postcard to your store to receive a 10- percent discount.

If you already have the sales leads and are looking to supplement a later phase of the sales process, a different format might work best. Perhaps you have a team of salespeople who need to provide detailed information about your product line. Try a catalog to underscore the important benefits you’re providing, include a call-to-action, and have your sales team leave them behind.

When creating marketing collateral in support of sales, it’s important to define what part of the process you’re looking to support. Can you send a piece of collateral that attempts to do all the work in one shot? Sure. Will it work? Probably not. Should you even try it? There are more effective ways to support sales. Define your goal, and stay focused.

Projecting Thought Leadership

According to the Information Technology Services Marketing Association, nearly two-thirds of all consumers conduct their own research before making purchases. This means most people who are ready to buy already know details about what you’re selling. They’ve read the ratings and reviews. They’ve seen all the articles. They’re educated. But who creates all this information?

In the last few years, we’ve seen an outpouring of fresh and relevant content. From stay-at-home moms blogging about childcare products to multi-billion dollar corporations publishing white papers about the newest software solutions, our collective vision of marketing is changing. With the birth and development of content marketing strategies, we’ve seen companies move away from the traditional sales pitch in favor of posting valuable content and information. They want to be seen as thought leaders, not just salespeople.

Essentially, content marketing places emphasis on providing relevant information to potential and existing customers. The idea is that as your consumers begin to see you as a valuable source of information, they begin to trust you. Trust leads to reader retention and brand loyalty. As you continue to provide useful information to your now eager audience, the consumer begins to see you as a thought leader in your industry, not just someone selling something. And it’s common sense that consumers like to buy things from companies that are trustworthy and consistently project leadership in their industry.

From blogs to case studies and from white papers to editorials, the supply of useful information is almost endless. It seems like everyone has something to say about pretty much everything. So if everyone else is influencing buyers with relevant information, shouldn’t you be, too?

Introducing a New Product or Service

People like the concept of new. No matter what it is, they like being the first to know, the first to try, the first to taste, the first to buy. It’s human nature.

Sometimes companies run into a lack of purpose when it comes to the development of marketing collateral. They often forget that news can sell, and even when it doesn’t, it can open doors that eventually lead to sales potential.

Introducing new goods and services is one of the most important reasons for the development of marketing pieces. Tell your audience what’s new with your organization, and be even more effective by creating a level of exclusivity. Never underestimate the power of telling someone they are part of a select few who can try something first.

Facilitating Internal Communications

It’s common for companies to focus on selling to customers, but one of the most overlooked marketing efforts is actually done internally. Many companies forget to “sell” the business to their own employees, which is surprising because it’s those same employees who are out there “selling” the business.

Everyone needs to be up-to-date. They need to buy in and be on the same page, and traditional marketing collateral can help. Meetings are important, but unless they consistently present a visceral experience, the same information can be conveyed by email or newsletter. And the great thing about using traditional marketing collateral is they won’t interrupt employees from their daily tasks like a meeting will. Plus, you’re giving people the option to read company news on their own time.

Internal communications can be just as valuable as your inventory or hardware. Like servicing computers and fax machines to maximize their potential, opening up lines of communication with your employees is a way to get the most out of your human resources.

Companies that fail to capitalize on this potential are often the ones that fail to view their workers as true resources. Just like database servers and delivery trucks, the people who work for you need maintenance, too.

Network Marketing in an Internet World

In a fast changing world and difficult economic scenarios, it is but normal that individuals will turn towards innovation, fortitude and creativity in order to ramp up or bolster their earnings. The time for that though, as we all know, is past. No longer can individuals supplement earnings by taking on extra work. With the labor markets, worldwide, in depression, millions of people have to find themselves a primary source of income in order to meet the most basic expenses. And data coming out of nations around the world (at one time heralded as economic juggernauts that would help drive the world past the banking crisis) shows that even India and China are beginning to reel under the impacts of European and USA economic issues.

So the outlook isn’t rosy, but that doesn’t mean the end of the world or a shutdown of economic activity. It does however; necessitate a need to look at avenues of income generation from a fresh perspective. And this article intends to discuss a specific route of employment and income creation, its associated pitfalls, the overwhelming misinformation about the work genre, the competitive advantages the industry enjoys and how the Internet is helping push revenues up higher than ever before. Welcome to the world of Network Marketing in the Internet Era.

Network Marketing – An intro

Network Marketing, also called Referral Marketing or MLM (Multilevel Marketing) is a business model where employees are hired as marketers for a business or product, and are rewarded on both, the sales they generate, as well as the sales invoiced by the staff they subsequently hire. Essentially each member has to sell products as well as recruit new sales people in order to reach the highest earning potential. (For this article, MLM and Network Marketing will be used interchangeably)

So for example you sell home insurance for AIG (just an example), and you process 3 policies successfully, you get a share/commission of the sale value.

Now, you can hire more staff to help you sell these policies, and when they do, you get a percentage of the total policy value sold by the people You hire as a reward for increasing the sales force and generating revenues for the firm. In marketing speak, your recruits will be referred to as Your down line, that is to say this stream of income was started by you, making you eligible for higher benefits.

Some people confuse MLM and direct selling. While it is true that MLM or network marketing is heavily reliant on customer referrals, word of mouth promotions and direct selling techniques, MLM is just one form of direct selling.

Network Marketing Criticism

MLM or network marketing has come under the scanner for practices that opponents say are unethical, designed to serve a handful of people, and can rupture personal relationships, but they continue to thrive. In fact some of the world’s most successful firms including Avon and Amway are examples of how well MLM can work for representatives and the parent entity. The issue though, is that many critics vehemently argue that Amway is the best example of Pyramid Marketing schemes that serve the interest of the parent firm and not its representatives.

And here’s the issue. People tend to conflate Pyramid Schemes with Network Marketing which, widespread as it is, is also misleading. Pyramid Schemes stand out from MLM or Network Marketing in that they tend to require entry fees and promise exaggerated returns without any grounding in fact or performance records.

Therein lies the rub. Network Marketing has been used as a convenient label for firms who have been known to indulge in Pyramid Schemes thereby devaluing what is, a legitimate marketing strategy and business model.

Independent Investigations and Findings

This is what the Federal Trade Commission of the USA delved into when it investigated Amway in 1979 for Pyramid practices.

However, court rulings and governmental investigations into MLM have firmly established that Amway is not a ‘pyramid’ scheme. The Federal Trade Commission’s (USA) ruling In the Matter of Amway Corporation, Inc., et al.) in 1979, concerning the business practices of the firm explicitly stated that Amway was not an illegal pyramid scheme.

The rulings reinforced what many marketers propagated for years. Marketing strategies come in all shapes and sizes, and the misuse of a practice does not make it illegal or unethical.

Think of it like this. Internet Marketing is a growing practice for firms and individuals across the world. And we all know the impact spam has had on our virtual existence. Unsolicited, mass communiqués that people dispose of before they even look at them. Usually sent by ‘bots’ or computer programs that flood email addresses, forums and comment posts, it has become the bane of Internet Marketers. Can you say that ‘bots’ are the standard tools of practice for all internet marketing?

No. Because it’s a few individuals who are using underhand techniques, and who do not have the necessary expertise in Internet marketing causing the issue. Not the practice or functional area itself. The same applies to MLM or Network Marketing. The tarring of a whole industry with the same brush due to some unethical practitioners and extremely vocal opponents despite it enjoying significant advantages is frequently overlooked in the den of criticism.

Strategic Advantage of MLM

Now that this article has discussed the potential issues and the criticisms of the Network Marketing professionals, it is prudent and in the interests of fairness that the unique advantages that MLM enjoys be looked at.

The biggest advantage that MLM brings to prospective practitioners is the availability of a rather large mentoring team. These individuals have had experience in the practices that yield results, how to nurture client relationships and be consistent with efforts to drive achievements.

With firms like Amway and Avon, the huge expenses of advertising are nullified for distributors and marketers, helping them enter a market with almost no overheads and investment costs.

The established reputations and credentials of firms like Amway and Avon also help the Marketer in gaining authority with their prospective clients, negating the need for years of carefully cultivated marketing messages and demonstrated product excellence that a startup/newcomer would need.

And perhaps the biggest advantage is Brand Recall. Individuals from the American East Coast, to the towns of India and the shires of Australia, immediately understand who Amway or Avon are. Demonstrated quality and products which are complemented by excellent MLM strategies. However, the Internet has opened up larger potential for Amway, Avon and MLM professionals.

Network Marketing in the Internet Age

With the internet opening up markets internationally, and borders becoming as irrelevant as VHS tapes thanks to Skype and Email, it is fairly sensible for marketers to move their model onto this much larger canvass, thereby triggering potential windfalls for their firms and employees.

Distributors utilize Internet Network Marketing strategies to build networks online and use them to spread their reach across a larger consumer and employee base. The crux of the strategy, as with offline initiatives, it to prospect potential distributors and representatives, and there are 3 ways in which firms approach their online presence.

• Internet Communication Prospecting
So let’s suppose you are a MLM professional and you manage to source some leads for your products. Traditionally you would call them and try to setup an appointment so you can then present your product and idea to the client.

With the internet, the same thing applies. Except now you aren’t limited to the people you meet offline. You can search through groups, forums and chat rooms for specific members who match your target market, introduce yourself and then send them an email outlining your firm, its advantages and how they stand to gain from developing an association with you. And with Skype, you aren’t limited to chat conversations, but a video conference, and a global reach.

• Internet Attraction Marketing
Internet Attraction Marketing is a strategy that uses the online presence of a firm to bolster its attraction to potential clients. This strategy is in no form or manner one that’s exclusive to MLM or Network Marketing. One of the most prominent uses of this tactic is the ‘learn how I made $1000 in a day’ advertisements that you see everywhere on the web.

And it’s used by bloggers, by e-vendors, by public speakers and all sorts of businesses that are moving their product and services onto the virtual environment. By giving out free material, so let’s say, a brochure advertising the exact steps you took to succeed at MLM, you can reach out to a large audience and all they need to do is sign up for your newsletter or ‘webinar’ (a seminar you can hold online using basic communication software) where you can then convince them to join your MLM business.

• Internet Advertising Prospecting
While prospecting for clients is one of the challenges of MLM, there is no reason that you cannot make the prospects come to you. Unlike offline prospecting, in the online world you can choose your advertising methods, budgets and placement far more carefully.

A MLM firm can purchase banner ads or use pay per click advertising where the audience clicks on an advertisement and are directed to your home page where you can then explain the product and its benefits in greater detail.

It also scores over conventional prospecting by drastically slashing your commuting and travel expenses since you can effectively cater to a larger segment online so long as you have a good grasp on the Internet, Search Engines and Online Marketing.

Conclusion

Network Marketing has, traditionally, been an extremely competitive marketplace like many other professions. The issue though is the fact that extremely low entry costs make it an attractive proposition for numerous people. This can lead to what people call ‘market saturation’ i.e. supply far outstrips demand. This is, unfortunately, misleading.

And here’s why. Low costs do mean higher people get on board, but a lot of people, paradoxically, don’t invest the time and effort required to grow ANY business since they have almost literally ‘nothing to lose’. This means a fair few prospective MLM professionals drop out very early and don’t pay enough attention to strategy and marketing initiatives, relying on luck or some other manner of good fortune to bestow them with the success that their ‘up line’ associates may have gathered.

Such individual shortcomings cannot, and indeed, should not be used to malign MLM/Network Marketing professionals who use legitimate means to promote legal products to consumers. And this is evident from the success of Amway, not just as a firm, but as a defendant in the 1979 ruling by the FTC (USA).

Access to mentors, a large network and low costs make MLM a great professional choice, as well as a brilliant way for individuals to generate income in a struggling global economic environment.

And with the advent of the Internet, professional marketers can utilize outreach strategies that outstrip traditional methods by huge leaps and bounds. Cutting across cultures, boundaries and demographics, the Internet can be utilized to sift through potentials and leads by allowing the audience to connect with you, which translates into higher interest, and therefore, a much more likely sale for Network Marketers.

It’s fair to say, and indeed this article has pointed it out, that MLM has become the boogie man of Modern Marketing techniques. The issue is that people confuse unethical practitioners with unethical industries which are not the same.

And with the economic forecast for the immediate future not looking like it will become brighter in the near future, individuals have to, like we pointed out at the start, become creative about their career choices. And the Internet makes the job doubly easier. There is no reason for prospective MLM professionals to not do their research, ask the right questions from their ‘up line’ sources and not be enthused by the opportunities that are on offer.

A better future, stability and income generation are basic rights of all people, no matter where they are or what they do. And MLM definitely provides for that.