Direct Marketing With Business Cards

Most people are not aware that their business card is a marketing vehicle capable of moving vast quantities of targeted traffic to their web-sites and even to their brick-and-mortar stores.  Most figure their card to be nothing more than a convenient way of passing on contact information, but nothing could be further from the truth.

The truth is, almost everyone will accept a business card because of the tradition that has built up around them over the last 150 – 200 years.  The fact is, business cards come in under the radar of normal direct marketing because of this very fact of tradition.  So if everyone accepts them, why are they not used to help draw more prospects?

The simple answer is: They are too small to do much with.  But that is actually not true, there are many things that can be done with the lowly business card to make it a true marketing vehicle.  While it is true you are not going to put long form direct marketing copy on a 3.5 inch by 2 inch card, there are some very interesting tricks you can do to make your card have real magnetic drawing power. Here are a few tips:

- Don’t put your contact information on the “front” of the card, instead make the “front” a “call to action to go to your web-site.”

- Always use both sides of your card unless, of course, you are passing out magnetic cards.  In that case use “double-wide” magnets so you can put some laser directed copy along with your contact info.  Now that card will be on the refrigerator creating constant “top of mind” visibility!

- Learn Hypnotic Copywriting techniques and use power words these can create that “Sense of command” in your prospects that will get them to go to your site.

- Get multi-fold Business Cards and use all four sections to create more powerful copy.

There are dozens of even more powerful techniques I talk about in my practical guide for Business Cards.  Look for more of my articles on how to use your Business Card to create new streams of traffic for your business!

Smart Phones – Making Them Work for Your Business With Inexpensive Marketing

So here we are in the age of technology with so much going on it’s sometimes too much to think about. With the integration of smart phones into our world we simply cannot ignore their benefits when it comes to marketing our businesses!

Now don’t start freaking out here, you don’t need to know much about technology such as building applications and such to maximise the marketing effects these gadgets can have on your business. It’s just simple yet effective promotion of your business that is proven to effectively generate hot sales leads for your business as well as boost your other marketing efforts.

Most businesses these days have a website; if you don’t then you need to get one ASAP! Websites are a great interactive and informative tool for customers who are looking for your products and services and they are like a shopfront for your business. Many businesses spend huge money in driving traffic to their websites to generate more sales and increase their online presence. Many businesses simply have not considered how smart phones can be a great source of traffic to their website but this is something we simply cannot overlook with so many people owning and using smart phones on the go daily.

We all want to get our company information out there, that’s why we list our businesses with yellow pages, online directories and much more. Imagine getting all of your company details sent through to thousands of people within your region or country daily with all of your business details right there at your fingertips! Again, smart phones can achieve this for your business.

How can smart phones do all of this for you? Well its simple, through the power of SMS marketing we can now send through a marketing promotion directly to someone’s mobile phone. Now of course they wont all be smart phones but for the majority that are, we have more than just SMS marketing taking place here.

You can actively plan your SMS marketing campaign to cover more than one area of your marketing. Which in effect can either save you money on other forms of marketing, or simply bring you more business and marketing at an extremely low cost.

Using smart phones for building more traffic for your business website

With the technology of smart phones you can now send an SMS message promoting your business, products and/or services and also include in that SMS message your website which will promote more traffic to your website, with the simple click of the link on the SMS message you will have more traffic coming through quickly to your website every time you utilize SMS marketing.

Smart phones sharing your business email

These days many people prefer contact via email, its free, easy and accessible. You can include your email address in your SMS messages as well which allows people to contact you directly via email in regards to your products and services.

Smart Phones and your phone number

Including your business phone number in the SMS will allow the smart phone owner to simply click on that number to dial it. With such simple functionality you will find that your incoming calls will increase quite dramatically.

So now that you can see quite simply how easy it is to utilize this technology to effectively market your business you need to simply think of a promotion or product / service you would like to get out there for your business. Something to catch peoples eye and get them clicking on your website directly from their phones, emailing you on the go and calling you with just one click.

This inexpensive way of marketing simply isn’t being used as much as it should be; it seems Australia has fallen behind the times a little with this whole technology thing especially with small businesses. But now you can see that you don’t need to get too technical, it’s simply a matter of understanding how to use technology to your businesses advantage.

You don’t even need to actively put this into place yourself. You can simply enlist the services of a company who specialize in business marketing and can set up an SMS Campaign for your business, with pricing from a maximum of 10c per message which decreases with the amount you order and includes replies of any SMS messages to be sent directly to your requested email address you simply can’t go wrong. You can even get discounts the more you order. But you can start off small with just 1,000 messages just to test the market for your product. You can also select the time period you would like the SMS messages sent over, exact times, dates and number of SMS messages to send. And you don’t even need to lift a finger. You have simply got to love technology these days!

To incorporate SMS marketing into your business really is a simple and inexpensive process. It will certainly make your phones ring hot, your emails fill up with enquiries and potential sales. And your website receives much more traffic and improves its online presence. So get your business that technological edge today without the headache!

A How to Course on Marketing With Twitter

Day One

First here is a list of terms you will need to understand.

Tweet = a message posted on twitter.
Follower = someone who will see your tweet.
Following = someone whose tweet you will see.
ReTweet = when you resend somebody else’s post to your followers.

Twitter has exploded on the net and if used correctly can be a powerful tool in your marketing arsenal.

It all starts with your picture. A Photo of your face works great as long as it’s clear and well done. You want a quality picture that when enlarged looks good. A picture of your logo works too if you have one. Use your brand name whether it’s your name or your company name. This is how people will begin to recognize you.

You will want a customized background so when people go to your page to check you out it makes a good impression on them. You can do this yourself or outsource it. Just do a Google search for “how to customize a twitter background”, or something like that.

Next step is to create your bio. Be classy. Represent your self the way you want to be perceived but be honest. Put in your interests both personal and professional. Also add the name of the school you attended and any organizations you’re a part of.

This will create interest in people who have a similar background. If you’re a Marine, put that in your bio. Also add the industry of the company you are marketing i.e. Direct Sales or Network Marketing.

There is a twitter app you will want to use. It’s called Tweet Later. You can get it free at http://www.tweetlater.com. This is an auto responder that will direct message people who follow you. Use it to send a greeting to your new followers.

Make your greeting something friendly and positive. Don’t add a link to your site in your greeting as that leaves a poor first impression. People will be more attracted to you if you are a real person and not just a marketer trying to get in their wallet.

Now you’re ready to start following people. In order to get targeted followers it is important to choose whom you follow wisely. Pick three people in your industry that are well known. For instance in the MLM and network marketing industry Mike Dillard is very well known.

What you want to do is follow the first five pages of people who are following them. Go to the twitter homepage of the person you chose and click on followers. This will bring up a list of their followers. Just go down the list and follow everyone. When you get to the bottom of the page click next.

Do only three people and five pages from each of them. The reason you don’t want to do more than that is if twitter thinks you are being too aggressive in following people they will shut down your account. Follow the three people and five pages rule and you will be fine.

That is the end of tasks for day one. You will find that some of the people you followed will follow you back. Some won’t. Also some people you didn’t follow will follow you. At this point you will need to start doing daily maintenance on your account.

Day Two

Twitter is about building relationships through conversation. When you make a tweet only people following you will see your tweet. You will only see the tweets of people you are following. Therefore you want to be both followed by and following everyone on your list.

Here’s how you make that happen. Start by clicking on the “following” link on your twitter home page. This will bring up the list of people you follow. You are going to un-follow everyone who did not follow you back. If someone is following you there will be an option to direct message that person under his or her name. Click the remove button on the right side of the screen for any one you can not direct message. Go through the entire list.

When you have gone through the entire list go back to your twitter homepage and click on the “followers” link. This will bring up a list of people following you. Go through and follow everybody you are not already following. There will be a follow button for people you haven’t followed yet, or a check mark for people you are following. Go through the entire list.

After you have finished this your “following” and “follower” numbers should be pretty close. Don’t worry if they are not exactly the same.

There are a couple of reasons why you want to do this. First is because you want to have a two-way conversation with people not a one-way conversation. Second is because of a thing called the 2001 barrier.

The 2001 barrier is a twitter rule. Your following to follower numbers needs to be within 10% of each other or you can’t follow more than 2001 people.

If you are following 2001 people and you are not being followed by at least 1800 people you will not be allowed to follow any others. So un-follow anyone who isn’t following you.

Once you have finished with this start looking at the tweets of people you are following. When you see something interesting to you go check out the bio of that person. If they mention your industry or if they have some of the same interests as you in their bio they may be a good prospect.

Just like on day one you will pick three people this way and follow five pages of their followers.

Repeat this process daily.

Now that you have started building your following you will want to start building relationships. Read the tweets and respond to any that you find interesting. Also direct message people if you like something about what they are saying and tell them. People love to be complemented and included.

Retweet any posts you find interesting or valuable. People love the recognition and will reciprocate by Re-Tweeting your posts.

Here are some guidelines for your tweets. Be personal. Talk about what you are doing. Tweet things you find funny. Post inspirational or motivational quotes. Don’t spam! Nobody likes it. Refrain from posting your marketing links until you have started to develop some relationships.

You will generate more interest in what you have to offer if people perceive you as real and someone they can trust. Build relationships before you start hitting them with your opportunity. A good guideline is to post 80% personal/ valuable content and 20% marketing.

Another good trick is to send people to your blog, and to connect with them on Facebook. This will give them an opportunity to get to know you better. People join people not companies.

If done correctly twitter can bring a steady stream of high quality leads into your sales funnel.